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Baseball, Ballparks, and the Sweet Story of Ice Cream

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At ballparks across America, ice cream has become more than just a snackโ€”itโ€™s a ritual. In Seattle, fans dig into trays of ice cream nachos. In Boston, Giffordโ€™s churns out limited-edition flavors inspired by hometown teams. And in Philadelphia, Phillies faithful can choose from eight different collectible helmets, each filled to the brim with sundaes. Ice cream and baseball are inseparable, and together theyโ€™ve helped shape the way we eat at stadiums today.

โ€œBaseball really is the birthplace of stadium ice cream,โ€ says Jamie Slotterback, vice president of marketing strategy and innovation at Aramark Sports + Entertainment. โ€œItโ€™s always been tied to summer and to tradition.โ€

Carmen Callo, senior vice president and corporate executive chef at Sodexo Live!, adds that the connection goes all the way back to the earliest days of concessions and vending in ballparks.


From Wooden Spoons to Souvenir Helmets

The 1930s brought a game-changer: soft serve. Suddenly ice cream wasnโ€™t just a frozen blockโ€”it could be swirled, scooped, and served in new ways. By the 1970s, ballparks had introduced the now-iconic souvenir baseball helmet sundae. For many fans, nothing screamed summer louder than a mini helmet filled with vanilla soft serve, hot fudge, and sprinkles.

That same decade was also defined by malt cups and lemon ice, often eaten with a flimsy little wooden spoon. โ€œThere was nothing better than that wooden spoon with the ice cream,โ€ recalls chef Ron Krivosik, now senior VP of culinary at Levy.

Roger Gifford of Giffordโ€™s Ice Cream remembers the era well: โ€œWe had Hoodsie Cups in the โ€™60s, push pops, chocolate-covered bars. By the โ€™70s, it just exploded.โ€


Enter Dippinโ€™ Dotsโ€”and the Age of Innovation

Then came 1988, when Dippinโ€™ Dots rolled onto the scene with its futuristic beads of ice cream flash-frozen in liquid nitrogen. Stadiums embraced it instantly, and by the 1990s, no ballpark felt complete without a stand selling those neon cups of frozen dots.

Soft serve and Dippinโ€™ Dots became staples, but fans were hungry for more. The 1980s and โ€™90s saw cookie sandwiches gain traction. The 2000s ushered in customization: choose your flavor, your toppings, your sauces, and make it your own. โ€œIt became about curating experiences,โ€ Callo explains.


Todayโ€™s Game: Bigger, Bolder, More Local

Fast-forward to today, and stadium ice cream is both nostalgic and cutting-edge. Sure, the helmet sundae remains a fan favorite (the Phillies alone offer eight designs in 2025), but the playbook has expanded. Milkshakes have gone localโ€”think sโ€™mores shakes in Chicago or boozy versions at the United Center. In Seattle, the Mariners are pushing boundaries with ice cream nachos, waffle cone โ€œchipsโ€ piled high with soft serve and toppings.

Customization still drives sales, but speed matters too. Pre-packed noveltiesโ€”ice cream sandwiches, pops, and barsโ€”make service quicker, while premium scoop shops bring an artisan edge. Portland-based Salt & Straw scoops at T-Mobile Park, while New Yorkโ€™s Madison Square Garden highlights local flavors.

According to Aramark, ice cream dominates dessert sales: 82% of MLBโ€™s stadium desserts are ice cream-based. Even in cold weather, Slotterback notes, fans line up on opening day. โ€œIt amazes me how many people buy ice cream in 40-degree weather,โ€ he says.


Whatโ€™s Next for Stadium Ice Cream?

Expect more international influence (gelato and sorbet are on the rise in some regions), more local flair, and more Instagram-worthy โ€œmoments.โ€ Sodexo Live! uses a three-part strategy: mainstays like sundaes and Dippinโ€™ Dots, magnets that highlight local ice cream makers, and momentsโ€”those viral one-season wonders, like Seattleโ€™s ice cream nachos or bubble waffles topped with scoops and candy.

โ€œItโ€™s about elevating a classic into something unforgettable,โ€ Callo says.

In the end, no matter the formโ€”wooden spoon, mini helmet, or bubble waffleโ€”ice cream will always have a home in baseball. Because at the ballpark, just like the game itself, some traditions are simply too sweet to let go.

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